Eydora's analysis is organized into 7 analysis modules (1.0 through 7.0). They always run in order, because each reads the output of the ones before it. Before them, Project Setup is the intake step where you describe your project and add files; it isn't one of the numbered modules.
Every new project's free trial runs Module 1 (Modules 1 and 2 for verified students). Your package decides how many run after that: Executive Insight runs Modules 1 to 3, Strategic Intelligence 1 to 5, and Capital Readiness 1 to 7. To see the modules on a project, open it and use the Modules tab.
Project Setup (intake)
Three short steps. No analysis output is generated here; the purpose is to anchor every module in your inputs.
Brief: six questions in your own words. What are you working on (required), what are you trying to accomplish, who it's for, what already exists, what work or evidence you already have, and what Eydora must take into account.
Ingest: add files (PDF, Word, PowerPoint, or text). They're parsed automatically.
Clarify: confirm what was found in your files beside your answers, then run.
Module 1.0: PA Foundation
Defines the governing Psycho-Aesthetic framework, numbering logic, and data schema used across all downstream modules.
This module sets the structural baseline that every other module references. It produces a consolidated PA Research & Design Framework for the project.
Sub-modules:
1.1 Information Gathering: Project Charter & Success Criteria, Brief Set (Design / Research / Experiment), Problem Statement & Opportunity Hypothesis, Stakeholder Map & RACI, Assumptions/Risks/Dependencies, Measurement Plan & KPIs, Governance & Versioning
1.2 Research: Existing Briefs & Prior Studies, Consumer Research (Ethnography, Contextual Inquiry / User Observation)
1.3 Synthesis
1.4 Key Attractors
1.5 Hero's Journey
1.6 Design
Module 1 runs first because everything else depends on it, and it's the module every free trial runs.
Module 2.0: Opportunity Discovery
Discovers and prioritizes market opportunities by quantifying TAM/SAM/SOM, detecting white space, and producing a predictive Success Potential Score (SPS).
Sub-modules / engines: TAM/SAM/SOM Analytics Engine, Advanced White Space Identifier Engine, and the Advanced PA-SPS Calculator (SPS Calculation Engine, Score Normalization, Friction Zones Engine, Confidence Interval Estimator, Visualization & Export).
Module 3.0: Opportunity Development
Translates prioritized opportunities into validated concepts, regulatory roadmaps, resilient strategies, and protected IP positions.
Sub-modules / engines: In-Development Concept Evaluation Engine, Product-Specific Regulatory Requirements, Medical Device Regulatory & Compliance, Product Development Feedback Loop Engine, Competitive War Gaming Simulator, IP Risk & Freedom-to-Operate (FTO) Engine.
Module 4.0: Operations & Expansion Strategy
Operationalizes validated concepts by optimizing costs, acquisition, retention, and readiness while stress-testing markets and scaling execution via partnerships, supply chain, and ESG levers.
Sub-modules / engines: Cost of Goods & Cost-Value Engine, Manufacturing & Supply Chain Engine, Lifetime Customer Value (LCV) Engine, Market Pressure Simulator, Operations Risk Engine, Talent & Organizational Readiness Engine, Ecosystem & Partnership Strategy Engine.
Module 5.0: Financial Planning & Capital Strategy
Aligns capital strategy with PA-driven adoption signals by optimizing fundraising timing, capital allocation, ROI, valuation, and exit pathways.
Module 6.0: Policy, IP & Compliance Risk Monitoring
Continuously monitors regulatory, compliance, and governance risks to keep all prior modules audit-ready and legally resilient.
Module 7.0: Marketing & Brand Intelligence Suite
Translates PA-validated positioning into market-ready branding, messaging, and campaign strategies that maintain psycho-aesthetic coherence.
Modules in the app
Inside a project there are three tabs: Project Setup, Modules, and Reports. On the Modules tab, each module shows its status (Running, Complete, Not started, Runs after you pick a package, or Not in your package), with Details + and Description + to read what it does. Modules don't open into their own page, and re-runs always run the whole project.
What the modules produce is delivered as reports and canvases on the Reports tab. See "What report types does Eydora offer?"
Need help?
Questions about a specific module's output or how a module works? Email [email protected].