This is the reference for the six questions in the Brief step of Project Setup. Only the first is required. Answer in your own words, in whatever detail you have today. If you leave something blank, Eydora fills the gap from your files and its own analysis, and you confirm everything on the Clarify step before anything runs.
1. What are you working on? (required)
Why it's asked: gives Eydora the basic context for the initiative.
What to write: describe the product, service, business, brand, experience, or idea. This is the only thing Eydora can't infer from a file, and everything downstream is scoped by it. A plain sentence about what you're actually trying to decide is worth more than a polished paragraph.
2. What are you trying to accomplish?
Why it's asked: focuses the analysis on the decision or outcome that matters.
What to write: what decision must be made, what opportunity explored, or what problem solved, and what a valuable result would look like. Shortcut chips help you start: See if my product idea will work, Find my best market opportunity, Get ready to raise money, and Give my brand a fresh position. They're starting points, not a menu you must pick from.
3. Who do you believe it is for?
Why it's asked: provides a starting point, not a finished persona.
What to write: whatever you currently know about your audience. If you're unsure, Eydora will identify and prioritize promising audiences.
4. What already exists?
Why it's asked: helps Eydora understand the current experience and competitive context.
What to write: the current solution, alternatives, or unmet need. Name any competitors you consider important; Eydora will identify the rest.
5. What work, evidence, or learning do you already have?
Why it's asked: points Eydora at what you've already established, so it builds on that rather than repeating it.
What to write: research, interviews, tests, analytics, prior strategy work, things you've tried that did or didn't work, and anything you believe you already know.
6. What must Eydora take into account?
Why it's asked: captures facts and boundaries the analysis shouldn't overlook.
What to write: non-negotiables, timing, geography, budget, technology, regulations, cultural considerations, or organizational realities.
These six questions replace the longer multi-step questionnaire used in earlier versions of the app.